The Ports 1961 Spring/Summer 2012 campaign features the talented Canadian model Alana Zimmer. While most couture productions have showcased singular images of Zimmer, these snapshots have honed in on Zimmer's allure from four separate standpoints.
The dark mirrors used for these Ports 1961 advertisements offer a holistic approach to fashion. By displaying the brands outfits from the front, back and sides of Zimmers body, viewers get to observe the entirety of pieces they may be interested in.
This atypical editorial concept imbues consumers with further knowledge about Port 1961 goods, allowing them to make informed purchases. The label has as such spearheaded an undertaking that is as much practical as it is fashionable via blazers, tights, sheer dresses and chunky heels.
Self-Reflective Fashion Campaigns
The Ports 1961 Spring/Summer 2012 Advertisements are Mirrored
Trend Themes
1. Self-reflective Fashion Campaigns - Disruptive innovation opportunity: Develop self-reflective fashion campaigns that showcase products from multiple perspectives to provide consumers with a more comprehensive view.
2. Holistic Fashion Presentation - Disruptive innovation opportunity: Create fashion presentations that offer a 360-degree view of products to give consumers a complete understanding of the designs.
3. Informed Consumer Purchases - Disruptive innovation opportunity: Implement strategies to provide consumers with detailed information about products to facilitate informed purchasing decisions.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Adapt self-reflective fashion campaigns to showcase products both online and in physical stores to enhance the shopping experience.
2. Fashion Advertising - Disruptive innovation opportunity: Integrate self-reflective fashion campaigns into advertising strategies to engage and captivate consumers.
3. Fashion Design - Disruptive innovation opportunity: Incorporate the concept of holistic fashion presentations to revolutionize runway shows and design showcases.