Portable snack packaging is often only designed to last a single use, but many brands are responding to a desire for resealable containers that are more in line with a consumer's desire to snack frequently throughout the day. Printpack is one manufacturer that's empowering its clients and in turn, consumers, by providing options packaging systems that influence portion control.
Printpack developed a packaging concept called 'Full Access Reseal-It," which allows consumers to eat in moderation. This innovative packaging system is likened to a packet of wet baby wipes, which must be resealed in order to prevent them from drying out.
While it's possible for consumers to simply fold over a candy bar's packaging, Printpack developed this portable snack packaging in order to prevent sticky messes and contamination.
Resealable Chocolate Packaging
Printpack's Portable Snack Wrapper Encourages Eating in Moderation
Trend Themes
1. Resealable Snack Packaging - The trend of resealable snack packaging allows consumers to eat in moderation and avoid contamination.
2. Portion Control Packaging - The trend of portion control packaging helps consumers manage their snacking habits and encourages healthier choices.
3. Convenience Packaging - The trend of convenient snack packaging enables consumers to snack on-the-go and enjoy their favorite treats anytime.
Industry Implications
1. Food & Beverage Packaging - There is an opportunity for disruptive innovation in the food and beverage packaging industry by introducing new resealable and portion control packaging solutions.
2. Consumer Goods - The consumer goods industry can benefit from disruptive innovation in the form of convenient and portable snack packaging that meets the demands of modern snacking habits.
3. Packaging Technology - Innovative packaging technology holds potential for disrupting the market with resealable solutions that enhance convenience and freshness.