During summer, having an icy beverage or cold watermelon by your side is a mandatory accessory when one struts about the heat-soaked streets of summer, so having a portable fridge just seems like a necessity.
The Japan-based company of Joybond has launched a portable mini-refrigerator/heater called ‘Tama-chan'. The stroll-around temperature container is fashioned to fit almost anything inside of it -- it’s certainly big enough to hold a watermelon. The Tama-chan can be used to keep foods and beverages cool or warm while you watch pedestrians wallow in jealousy in the heat wave as you take a bite out of a cold watermelon.
People will undoubtedly point out that having an icebox or a rice cooker would be just as fine, but the Tama-chan has the functionality of both, so unless you can find another portable refrigerator that doubles as a microwave, the Tama-chan is the logical choice.
Summer Food Carry-Ons
The Tama-chan is a Portable Fridge That Can Keep Things Cool and Hot
Trend Themes
1. Portable Refrigeration - The Tama-chan demonstrates the trend of portable refrigeration, allowing users to keep their food and beverages cool or warm on the go.
2. Multi-functionality - The Tama-chan showcases the trend of multi-functionality in portable appliances, as it not only serves as a fridge but also as a heater.
3. Convenient Travel Accessories - The Tama-chan taps into the trend of convenient travel accessories, providing users with the ability to carry their chilled or heated food and drinks with ease.
Industry Implications
1. Appliances - The Tama-chan presents a disruptive innovation opportunity for the appliance industry to develop more compact, versatile, and portable refrigeration solutions.
2. Food and Beverage - The Tama-chan offers a disruptive innovation opportunity for the food and beverage industry to create more convenient packaging and products tailored for travel and on-the-go consumption.
3. Outdoor and Camping Equipment - The Tama-chan highlights an innovation opportunity for the outdoor and camping equipment industry to develop advanced portable cooling and heating devices that enhance the camping experience.