Medela is introducing a portable breast pump called the Freestyle Flex that boasts an ultra-lightweight design, a USB charging cord and a form that supports a consistent, hands-free pumping experience. The product itself is compact enough to fit in the palm of one's hand and weighs less than a pound. The lightweight yet powerful device was created to support modern mothers who desire the freedom and flexibility to pump anywhere on the go.
As well as being a valuable product for its high-performance features and size, the Medela Freestyle Flex has the ability to be used with the companion MyMedela app, which is useful for tracking pumping progress and checking in on the device's battery life.
Palm-Sized Breast Pumps
Medela's Freestyle Flex Portable Breast Pump Weighs Less Than a Pound
Trend Themes
1. Portable Breast Pumps - Smaller and more portable breast pumps are becoming popular, allowing for more convenient and discreet use
2. Smartphone-compatible Medical Devices - Breast pumps and other medical devices that integrate with smartphone apps are creating opportunities to improve product functionality and user experience
3. Lightweight Medical Devices - Lightweight medical devices like the Medela Freestyle Flex are popularizing a trend of comfortable and easy-to-use medical equipment
Industry Implications
1. Medical Devices - The medical device industry has an opportunity to create more portable, smartphone-compatible and lightweight devices, improving convenience and user experience
2. Women's Health Products - The market of women's health products can benefit from creating and improving products that provide more freedom and mobility for modern mothers
3. Smartphone App Development - Developers of smartphone apps have an opportunity to design apps that can integrate with medical devices to offer greater convenience and user experience.