The morning rush and initial lack of appetite are the reasons why people skip the first meal of the day, and this portable breakfast idea may just solve it. You may not be hungry while you're still at home, but if that stomach grumbling sets in as you're en route to work or class, you'll be wishing you'd grabbed something edible before dashing out the door.
The 'Flip: Morning' line was dreamed up by Tik Kulrattanarak as single-serving on-the-go breakfast items that require no preparation. The instant meals come as granola cereals with fruit and vegetable ingredients for a convenient and nutritious brekkie. The clever cartons can be easily unwrapped like burritos, so you can fill them with milk or water directly in the box. It's these sorts of last-minute bites that consumers are looking for in their busy lives.
On-the-Go Snack Packaging
Portable Breakfast Products Make the Most Important Meal of the Day Easy
Trend Themes
1. Portable Breakfast Products - Demand for easy-to-consume breakfast food options on the go is increasing, creating opportunities for innovative portable packaging designs.
2. Single-serving Instant Meals - Consumers are looking for food options that require minimal preparation time and are easily accessible on the go, leading to opportunities for single-serving instant meals in convenient packaging.
3. Convenient and Nutritious Meals - There is a growing demand for meals that are both nutritious and convenient, presenting opportunities for innovative packaging designs that meet both of these needs.
Industry Implications
1. Food and Beverage Packaging Industry - The food and beverage packaging industry can capitalize on the demand for portable breakfast food options on the go by creating innovative packaging solutions that meet the needs of on-the-go consumers.
2. Convenience Store Industry - Convenience stores can capitalize on the demand for easy-to-consume breakfast food options on the go by offering a variety of single-serving instant meals that provide convenience and nutrition in one package.
3. Health Food Industry - The health food industry can capitalize on the demand for convenient and nutritious breakfast options by offering single-serving instant meals made with healthy, natural ingredients in innovative packaging designs.