Luxury automobile manufacturer Porsche Motorsport has teamed up with sim racing esports organization Coanda Esports. The collaboration will see Coanda as the official esports team for Porsche, with promises of a long-term deal. Porsche’s annual esports tournament series, the Porsche Tag Heuer Esports Supercup, features a prize pool of $200,000.
After a triumphant victory in the 2021 ‘24 Hours of Le Mans’ virtual sports car race, the company has recruited a roster of virtual and real drivers to participate in future tournaments under the ‘Porsche Esports Team.’ This victory solidified Porsche’s plans to build an official esports team, with Coanda as its first partner.
Porsche is investing more in simulation racing, following the footsteps of brands like Aston Martin, Audi, and more. It is essential to note the industry's rapid growth as more automotive companies form esports teams.
Automobile-Backed Esports Teams
Porsche Motorsport Launches the Porsche Coanda Esports Racing Team
Trend Themes
1. Automobile-backed Esports - Luxury automobile companies are forming their esports teams, presenting opportunities for the automotive and gaming industries to collaborate and innovate in developing immersive simulations or other esports-related software.
2. Esports Tournaments with High Prize Pools - Gaming companies are offering tournaments with substantial prize pools attracting partnerships from luxury automobile manufacturers like Porsche, thus paving the way for gaming and automobile industries to collaborate further in developing high-quality esports tournaments.
3. Real and Virtual Racing - New virtual and real driver recruitment for simulation racing esports teams opens up opportunities in developing new technologies and innovative platforms that allow real-world drivers to hone their skills even when not on real tracks.
Industry Implications
1. Automotive Industry - Automotive companies can engage and expand their customer base by partnering with esports teams, innovative software developers, gaming companies, and other related partners to explore new marketing and revenue streams while expanding the frontiers of their designs to integrate new technologies.
2. Gaming Industry - Esports offers a platform for gaming companies to form partnerships with luxury automobile companies and develop new, high-quality games and professional tournament series for an esports audience that cuts across various demographics.
3. Sports Media Industry - Sports media companies can increase their revenues by collaborating with sim racing esports organizations and luxury automobile companies, which are offering high prize pools for esports tournaments. There are unique opportunities in broadcasting, advertising, sponsorships, and other revenue streams.