The Porsche and Blackberry P'9981 is the result of a team effort that has produced a strikingly sophisticated smartphone from the ashes of BlackBerry's currently burning empire. The German automaker approached BlackBerry for this collaborative effort that has managed to re-instill the professional and classy nature that owners of the BlackBerry were meant to feel.
The luxury phone is a revamped model of the BlackBerry Bold 9900 and it is quite evident that the new stainless steel look is eye-catching. The keypad sports a high-tech, yet still simple look that is mirrored in whole by the straight-edged outline of the phone. It comes of as a clean-cut, organized mobile device that promotes the flair for design exhibited by Porsche and the elegance BlackBerry is known for.
CES 2012 has become home to a flashy effort made by the Porsche and BlackBerry P'9981; a phone that is priced near $2,000 dollars, has been released in the Middle East and U.K. and will be on its way to North America in the near future.
Strikingly Sophisticated Smartphones
The Porsche & BlackBerry P'9981 Model at CES 2012 is Revamped
Trend Themes
1. Luxury Smartphones - The combination of luxury brands to create a sophisticated smartphone provides opportunities to disrupt the premium smartphone market.
2. Collaborative Innovation - The success of the Porsche and Blackberry P'9981 showcases the potential for cross-industry collaboration to achieve innovative solutions.
3. Innovative Designs - The sleek and unique design of the Porsche and Blackberry P'9981 creates an opportunity for disruptive innovation in smartphone aesthetics.
Industry Implications
1. Luxury Goods - By teaming up with technology companies to create premium smartphones, luxury goods brands can disrupt the smartphone market with high-end, exclusive products.
2. Technology - The collaboration between luxury and technology brands presents opportunities for the tech industry to expand into higher-end markets.
3. Automotive - The success of the Porsche and Blackberry P'9981 shows the potential for automotive companies to enter the smartphone market with their own designs and features.