POPWHITE is a science-backed teeth-whitening formula which follows the same principles adopted by experts in the hair care and beauty industries. The product was created "when an innovative makeup artist and an experienced dental scientist had the bright idea to whiten smiles naturally by infusing premium oral care products with an extraordinary purple formula."
The POPWHITE toner and oral rinse boasts a signature Power of Purple 'POP' formula which relies on the science of complementary colors and their ability to cancel one another out. In addition to removing common tooth stains, this rinse will not cause pain, sensitivity or irritation and is proven to whiten up to four shades lighter in just fourteen days when applied twice daily.
In addition to brightening natural smiles, the product is safe for use on veneers and other artificial teeth.
Scientific Teeth-Whitening Solutions
POPWHITE's Whitening Toner Reduces The Appearence of Stains
Trend Themes
1. Science-backed Teeth-whitening Solutions - Developing more effective and accessible, science-backed teeth whitening solutions that can provide real, palpable change in just a few days are becoming a commonplace trend in the oral care and beauty market.
2. Natural Teeth-whitening Methods - Natural teeth-whitening methods, without causing pain, sensitivity or irritation, are attracting increasing attention among consumers, making this a prime opportunity for natural personal care and wellness companies to expand into the oral care market.
3. Color Science in Teeth Whitening - Using color science to whiten teeth, particularly in complementary color pairs, is an emerging trend in the dental industry leading to new growth opportunities for dental care brands and providers to develop innovative and effective teeth whitening products.
Industry Implications
1. Oral Care - An innovative opportunity exists in the oral care industry to integrate more science into teeth-whitening products, and demonstrate the safety and efficacy of such products when used by healthcare professionals or at home.
2. Beauty - Developing brighter, longer-lasting, and natural teeth-whitening solutions aids beauty brands in expanding their range of cosmeceuticals, expands their customer base and provides a more complete range of personal care options.
3. Dentistry - Using new technologies, such as better biomaterials and complementary color pairs, dental providers and device companies are well-suited to create more effective whitening products capable of clinical-grade levels of improvement, allowing patients needing dental work as well as those seeking at-home whitening options something to look forward to.