Canadian fans of the southern California burger chain, In-N-Out, will be thrilled to learn it will be having a pop-up cookout in metro Vancouver.
Every year, the 'Langley Good-Times Cruise-In' hosts a pop-up In-N-Out burger truck that delights Canadians with its famous burgers. Typically, the truck is accompanied by long line-ups and a limited menu that will only be available until supplies last. Instead of the iconic In-N-Out fries, this pop-up cookout will feature bagged chips so its famous 'Animals Fries' won't be available. Guests of the pop-up cookout can expect people to arrive to the site early to make a line for the In-N-Out Burger truck.
The Langley Good-Times Cruise-In starts Saturday September 9th in Langley British Columbia. Proceeds from the pop-up goes to support Cruise-In charities.
Westcoast Burger Pop-Ups
In-N-Out Burger is Hosting a Pop-Up Cookout Truck in Metro Vancouver
Trend Themes
1. Pop-up Food Trucks - The rise of pop-up food trucks for popular restaurant chains is a disruptive innovation opportunity for the food industry, providing a means to expand and test new markets without incurring high overhead costs.
2. Limited-time Menus - Offering limited-time menus for pop-up food trucks creates a sense of exclusivity and urgency for consumers, leading to increased demand and potential for high profits.
3. Charitable Partnerships - Partnering with charities for pop-up events provides an opportunity for restaurants to promote their brand while also giving back to the community and building a positive image.
Industry Implications
1. Fast Food - The fast food industry can benefit from pop-up events as a way to test new markets and reach new customers without the high costs of opening a permanent location.
2. Event Planning - The event planning industry can capitalize on the trend of pop-up food trucks by providing logistics and planning services for events and festivals that feature popular restaurant chains.
3. Charitable Organizations - Charitable organizations can benefit from partnering with popular restaurant chains for pop-up events, receiving a portion of the proceeds while also gaining exposure and support for their cause.