To bring fans more crave-worthy breakfast options, Kellogg Company's Pop-Tarts has announced the release of three new dessert-inspired flavors: Lemon Crème Pie, Banana Crème Pie, and Peach Cobbler.
All of the flavors can be found on store shelves starting June 2021, with the Lemon Crème Pie and Peach Cobbler flavors available in eight-count boxes, and the Banana Crème Pie flavor available in a 16-count box. The pie-themed variations join a selection of cake flavors from the brand, giving fans plenty of options when it comes to having dessert for breakfast.
Pop-Tarts' trio of new flavors join other recent breakfast innovations, including its Salted Caramel Pretzel Pop-Tarts and Red Velvet Cupcake Pop-Tarts.
Pie-Themed Breakfast Pastries
Pop-Tarts Has Added Three Delicious New Flavors to Its Lineup
Trend Themes
1. Pie-flavored Breakfast Foods - The release of three new pie-inspired flavors of Pop-Tarts creates opportunities for other breakfast brands to explore pie-themed breakfast foods.
2. Dessert-for-breakfast Innovation - Pop-Tarts' continuous release of unique dessert-inspired flavors creates opportunities for other breakfast brands to expand their product offerings into dessert-for-breakfast options.
3. Limited-time Flavor Releases - Pop-Tarts' frequent limited-time flavor releases create opportunities for other food and beverage companies to explore the benefits of limited-time flavor offerings.
Industry Implications
1. Breakfast Foods - Breakfast food brands can explore pie- and dessert-inspired flavors to appeal to consumers seeking unique breakfast options.
2. Snack Foods - The release of dessert-inspired flavors of popular snack foods presents opportunities for snack brands to expand into the breakfast category.
3. Food and Beverage Manufacturing - The success of limited-time and dessert-inspired flavor releases by companies such as Pop-Tarts creates opportunities for other food and beverage manufacturers to innovate in their flavor offerings.