popshelf is the name of a brand-new retail store concept from Dollar General that's designed to deliver an experience that's fun, affordable and stress-free, with a focus on non-consumable goods. At the store, consumers will be able to find everything from home decor and health products to beauty items—and approximately 95% of the products in the store are priced at just $5 or less.
As Emily Taylor, Dollar General’s executive vice president and chief merchandising officer describes, "At popshelf, customers will find a differentiated retail concept that seeks to bring joy to their shopping experiences, with surprising deals in targeted non-consumable product categories.
The first two popshelf locations will be opening their doors near Nashville, Tennessee.
Cost-Conscious Retail Concepts
Dollar General's popshelf Shares Affordable Non-Consumables
Trend Themes
1. Affordable Non-consumables - Opportunity to innovate with affordable and high-quality non-consumable products in the retail industry.
2. Fun and Stress-free Shopping Experience - Opportunity to create unique retail concepts that prioritize enjoyable and stress-free shopping experiences.
3. Surprising Deals - Opportunity to disrupt the market by offering unexpected and affordable deals in specific product categories.
Industry Implications
1. Retail - Opportunity for retailers to explore new concepts that focus on affordable and non-consumable goods.
2. Home Decor - Opportunity for the home decor industry to tap into the affordable and high-quality segment of the market.
3. Beauty and Health Products - Opportunity for beauty and health product companies to provide affordable options to consumers.