The Shake Shack Poppy’s Sugar Cookie Shake has been created as a UK-exclusive menu item in partnership with Universal studios to provide avid fans with a delicious treat to try out.
The shake features a split profile that incudes pink and blue colors to pay homage to the namesake character's signature appearance. The hand-spun shake is crafted with a sugar cookie frozen custard along with ample popping candy mixed throughout before being topped with whipped cream and candy floss. The shake is served in a limited-edition Trolls cup.
The Shake Shack Poppy’s Sugar Cookie Shake will be available at participating locations starting October 20 as part of the lead-up to the release of Trolls Band Together, which is hitting theaters November 17, 2023.
Celebratory Cartoon Movie Shakes
The Shake Shack Poppy’s Sugar Cookie Shake is Rainbow-Colored
Trend Themes
1. Colorful Dessert Beverages - The rainbow-colored Shake Shack Poppy’s Sugar Cookie Shake taps into the trend of creating visually appealing and vibrant dessert beverages for an enhanced consumer experience.
2. Cinematic Collaborations - The partnership between Shake Shack and Universal studios demonstrates a trend of food brands teaming up with entertainment companies to create limited-edition menu items that build excitement and engagement among fans.
3. Limited-edition Food Promotions - The release of the Shake Shack Poppy’s Sugar Cookie Shake in a Trolls-themed cup showcases the trend of offering exclusive, time-limited food promotions to create a sense of urgency and encourage consumer demand.
Industry Implications
1. Fast Food - Fast food chains like Shake Shack have the opportunity to leverage partnerships with entertainment studios to create unique and enticing menu items that attract new customers and generate buzz.
2. Beverage - The trend of colorful and visually striking dessert beverages opens up opportunities for beverage companies to innovate with unique flavors, textures, and visual aesthetics to captivate consumer attention.
3. Entertainment - Entertainment companies, like Universal studios, can collaborate with food brands to create promotional tie-ins that generate additional revenue streams and heighten the overall consumer experience.