The Popeyes $5 Big Box is arriving for tailgate season to offer patrons with a value-focused way to enjoy a meal or a snack when heading out to the big game. The meal is being launched as an online exclusive, which can only be ordered via the brand's website or smartphone app for pickup. The meal features two pieces of the brand's signature crispy bone-in chicken along with your choice of two sides and a buttermilk biscuit.
The Popeyes $5 Big Box is being offered regularly for $6, but will offer patrons the low price point when ordering for a limited time. Available now at participating locations nationwide for a limited time, the meal deal responds to the increasing demand for more value-focused options as consumers combat inflation.
Online-Only Fried Chicken Deals
The Popeyes $5 Big Box is Arriving for Tailgate Season
Trend Themes
1. Online-exclusive Meal Deals - Brands can offer value-focused meal deals exclusively online to attract customers and increase profits.
2. Limited-time Promotions - Brands can use limited-time promotions, like the $5 Big Box, to create a sense of urgency and increase sales.
3. Value-focused Options - As consumers face inflation, brands should offer value-focused meal options to remain competitive and meet customer needs.
Industry Implications
1. Quick Service Restaurants - Brands can use online exclusives and limited-time promotions to drive traffic and sales for fast food chains.
2. Online Food Delivery Services - Online food delivery services can partner with fast food chains to offer exclusive deals to customers who order through their platform.
3. Retail - Retailers can offer value-focused meal deals as a way to drive traffic to their stores and increase sales of consumer packaged goods.