It seems that Jack in the Box is giving KFC a run for its money with its new Popcorn Chicken and Popcorn Chicken Combos.
Though not yet available nationwide, Jack in the Box has begun selling Popcorn Chicken in Classic and Spicy varieties. The Classic Popcorn Chicken consists of bite-sized pieces of all-white meat chicken coated in a crispy breading, while the Spicy Popcorn Chicken features the same all-white meat chicken finished with a spicy buffalo breading. Both varieties are available as part of the new Popcorn Chicken Combos, which are served with a side of French fries, the chain's signature buttermilk ranch sauce, and a small fountain drink.
According to Jack in the Box, Popcorn Chicken will be available nationwide as of March 30th.
Spicy Popcorn Chicken Meals
Jack in the Box's Popcorn Chicken Combos are Served with Fries
Trend Themes
1. Popcorn Chicken Craze - The rise of popcorn chicken dishes and combos at fast-food chains presents an opportunity for new flavor combinations and unique packaging designs.
2. Chicken Innovation - The popularity of popcorn chicken is driving innovation in the use of breading, spices, and dipping sauces, which can be capitalized on by food manufacturers.
3. Fast-food Chains Competing with Chicken - Fast-food chains are expanding their chicken offerings and creating new dishes to capture a larger share of the chicken market
Industry Implications
1. Fast Food - Fast-food chains can develop new chicken dishes and combos with unique flavors and packaging designs to compete in the growing popcorn chicken market.
2. Food Manufacturing - Food manufacturers can create new breading and spice blends for popcorn chicken to meet the demand for innovative flavors and capitalize on the chicken craze.
3. Poultry Production - The increase in demand for bite-sized chicken pieces presents an opportunity for poultry producers to further develop and market their products in the fast-food space.