A new startup called Popcorn just launched a platform where users can send short video messages to their coworkers.
The company sought to create a video messaging platform that was appropriate for a work environment. Popcorn lets users record video messages for their coworkers - and can be used in the place of an email, text, or Slack message. Popcorn is the perfect way to send a quick hello or check in to a colleague and is much more convenient than drafting a wordy email or text. Popcorn is also a great way to network. Instead of sending a long-winded LinkedIn message, Popcorn lets a user send a personalized and friendly video message.
Popcorn is free to download on iOS devices and offers a Slack integration.
Workplace Video Chat Apps
Popcorn's New App Lets Coworkers Connect Via Short Recorded Videos
Trend Themes
1. Workplace Video Messaging - The rise of video messaging in the workplace creates opportunities for startups to deliver a better-work related experience.
2. Employee Engagement Platforms - The need for video communication channels has greatly increased in the past months, making it a lucrative market to introduce innovative employee engagement tools and platforms.
3. Automated Video Transcription Technologies - Automated video transcription technologies, when integrated with workplace video Communications Platforms, are a potential disruptive innovation to reduce manual effort and enhance the accessibility of video communication.
Industry Implications
1. Communication and Collaboration Software - Software companies that specialize in communication and collaboration have a significant market opportunity in delivering new video messaging solutions to the workplace.
2. HR Management Platforms - HR management platforms that include video messaging modules for employee communications can differentiate themselves from competitors and gain a competitive edge.
3. Digital Marketing and Advertising - Digital marketing and advertising businesses may explore video collaboration platforms as a way to increase their advertising reach and engagement through personalized video messages.