Buchanan's La Reunión is a summer pop-up market experience from Buchanan's Blended Scotch Whisky that's focused on uniting friends, families and communities, all the while celebrating local Hispanic culture. The multi-city curated events are designed to uplift the neighborhoods that need support and showcase the brilliance of local florists, artists, designers, chefs and more.
Recently, the pop-up market experience kicked off in New York City and adult guests got to experience a block party featuring sweet and savory bites from Latin culture, goods from local shops and live performances. Guests also got to enjoy free custom nail art and make memories to add to the bodega photo wall. The events are set to wrap up in Miami during Hispanic Heritage Month.
Community-Focused Pop-Up Markets
Buchanan's La Reunión Celebrates Local Hispanic Culture
Trend Themes
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Industry Implications
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