Purina One is the brand behind the first pop up cat cafe. While cat cafes are becoming increasingly popular abroad, that is coffee shops dedicated to our feline friends, this pop up version is the first in North America.
Located in New York City, the cat cafe also offers the cat food company an interesting and interactive way to engage in a conversation with their customers about cat health and wellbeing. Tied into this cafe experience is a chance to take their 28 day challenge devoted to strengthening healthy routines with one's pet cat.
In partnership with the North Shore Animal League, the pop up cat cafe will be open from April 24 to 27 at 168 Bowery in Manhattan.
Pop Up Cat Cafes
This Temporary Cat Cafe Provides the Purrfect O-paw-rtunity to Talk Cat Health
Trend Themes
1. Pop Up Cat Cafes - Creating temporary cat cafes provides a unique and interactive way for brands to engage with customers and promote products or services related to cat health and wellbeing.
2. Increasing Popularity of Cat Cafes - The rising popularity of cat cafes indicates a growing trend of incorporating the love for cats into social and retail experiences, presenting opportunities for brands to create immersive environments and sell cat-related products.
3. Customer Health Challenges - Promoting health challenges and routines related to pet care in cat cafes enables brands to establish stronger connections with customers and encourage the adoption of healthy habits for both pets and owners.
Industry Implications
1. Pet Food and Products - The cat cafe trend opens up opportunities for the pet food and products industry to collaborate with brands and create unique experiences to showcase their offerings and engage with customers in a new way.
2. Hospitality and Entertainment - Cat cafes represent a niche within the hospitality and entertainment industries, allowing businesses to cater to cat lovers and provide them with a unique and enjoyable experience.
3. Animal Welfare and Rescue - Partnering with animal welfare organizations like the North Shore Animal League, cat cafes can contribute to raising awareness and promoting pet adoption, providing an opportunity for collaboration between businesses and animal welfare industry.