Belarusian model Maryna Linchuk stars in a playful, vintage-inspired editorial for the Pop Magazine Spring Summer 2012 issue. The edgy shoot showcases Maryna in a hipster-esque adventure through Chinatown in a variety of spring 2012 looks, including light, neutral-tone silk attire and a pair of eccentric mustard and cream-colored brogues.
Posing amidst cluttered trinket shops, tiny restaurants and health food store bins, Maryna is featured in some of the biggest trends for the upcoming season, like subtle floral accents and boldly printed patterns. The scenery also make the shoot, which was photographed by Tung Walsh, with Maryna looking frightening with a butcher's knife in one image, while in the next she seen amongst several large potted plants.
The eclectic setting of the shoot makes for a fun editorial in the Pop Magazine Spring Summer 2012 issue, which features Joan Smalls on the cover.
Eclectic Chinatown Shoots
Maryna Linchuk on an Urban Adventure for Pop Magazine Spring/Summer 2012
Trend Themes
1. Eclectic-inspired Fashion - Eclectic fashion trends utilizing vintage-inspired looks and bold prints are disrupting traditional fashion norms.
2. Hipster-esque Photography - Photography with a hipster-esque vibe and location choice is disrupting traditional editorial shoots.
3. Urban Adventure Shoots - Urban adventure photoshoots in unique locations, such as Chinatown, are disrupting traditional fashion photography.
Industry Implications
1. Fashion Industry - The fashion industry is being disrupted with the rise of more eclectic styles and vintage-inspired looks.
2. Photography Industry - The photography industry is being disrupted with the increasing popularity of unique, hipster-esque shoots in unconventional locations.
3. Tourism Industry - The tourism industry can take inspiration from urban adventure shoots as a potential approach to promote tourism in unconventional locations.