The Pop Down Project aims to empower guerrilla activists with the power to fight what they call public space pollution.
Participants in the Pop Down Project just download the red-and-white stickers and affix them to the top corner of outdoor advertisements, billboards and other public eyesores. In doing so, the public space pollutants look just like a pop-up box on your browser.
As URLesque points out, it's far easier to ignore a pop-up ad on your computer than a giant billboard on the street. The Pop Down Project aims to make these public ads similarly irrelevant.
Fighting Public Space Pollution
The Guerrilla 'Pop Down Project' Marks Unwanted Ads
Trend Themes
1. Guerrilla Advertising Resistance - New opportunities for anti-advertising campaigns arise with guerrilla activism and digital tools.
2. Mobility in Street Advertising - Creative use of mobility and augmented reality reinforces the ability to push anti-advertising campaigns forward.
3. Community Building for Public Space - Engaging communities in reclaiming public space through anti-advertising movements spurs a possible disruption in the industry.
Industry Implications
1. Advertising - Anti-advertising threats and campaigns may challenge the traditional use of physical space for advertisements.
2. Activism - Leveraging digital platforms for political action and launching anti-advertising campaigns demonstrate opportunities for changes in the industry.
3. Urban Development - The success of anti-advertising campaigns in contributing to the revitalization of public spaces may affect the city's streetscapes and urban planning.