The Pop & Bottle organic cold brew coffee is making its way to retailers in a new serving size option to help consumers ensure they always have enough on hand. The new product size from the woman-owned business comes in at 48-ounces in three options including Light Roast, Medium Roast and Vanilla, which are each cold-brewed for over 10-hours. The certified organic, direct trade coffee product comes in a recyclable PET bottle and is making its debut at Target where shoppers can pick it up for $6.99.
The new multi-serve Pop & Bottle organic cold brew coffee comes in response to the burgeoning popularity of cold brew coffee amongst Gen Z and Millennial consumers according to Starbucks sales data.
Multi-Serve Cold Brew Coffees
Pop & Bottle Organic Cold Brew Coffee Now Comes in 48-Ounce Bottles
Trend Themes
1. Large-format-premium-cold-brew - Opportunity for premium coffee brands to introduce large-format cold brews in response to changing consumer preferences.
2. Direct-trade-certified-products - Direct trade coffee producers can expand their product lines with certified organic offerings to attract conscious consumers.
3. Retail-expansion-of-cold-brew - Retailers can capitalize on the growing demand for cold brew coffee by expanding their product offerings to include multi-serve options.
Industry Implications
1. Coffee-industry - The coffee industry has the opportunity to innovate by offering more premium, large-format cold brew options to cater to evolving consumer preferences.
2. Sustainable-packaging - Companies in the sustainable packaging industry can partner with beverage brands to develop recyclable solutions for large-serve cold brew products.
3. Retail-sector - Retailers can disrupt the market by expanding their cold brew coffee selections to include multi-serve options and cater to the preferences of younger consumer demographics.