Fashion label Ralph Lauren delves into the archival past of the label's Polo sportswear from the 90s and creates the new Polo Hi Tech collection for the Fall 2018 season. The main inspiration of the new range is drawn from the most technical Polo Sport designs from the 90s. Hi-Tech was initially a patch that is seen on the Polo Sport items ranging from the years 1992 to 1994 to highlight the label's special technical craft.
For the colder seasons approaching, old-school Ralph Lauren silhouettes are reworked into something fresh with a plethora of captivating colors and bright graphics. The Polo Hi Tech collection features performance-focused popovers, cargo pants, sweaters, and rugby shirts along with a series of surplus-influenced items.
90s-Inspired Technical Sportswear
Ralph Lauren's Polo Hi Tech Collection Revisits Previous Decades
Trend Themes
1. Retro Sportswear - Opportunity to tap into nostalgia by reviving and modernizing vintage sportswear designs.
2. Technical Craftsmanship - Potential for incorporating advanced technology and materials into sportswear to enhance functionality and performance.
3. Surplus-influenced Fashion - Disruptive innovation potential in combining military-inspired designs and streetwear aesthetics in clothing.
Industry Implications
1. Fashion Apparel - Opportunity for brands to create retro-inspired collections by reimagining past designs and incorporating modern elements.
2. Sportswear - Potential for sportswear brands to adopt technical craftsmanship and innovative materials for high-performance athletic apparel.
3. Streetwear - Disruptive innovation opportunity in merging surplus-style clothing with streetwear fashion to create unique and bold fashion statements.