Japanese fashion label POLIQUANT introduces its new collection for Fall/Winter 2019 entitled 'AWKWARDNESS.' It highlights design themes that are drawn from Slavoj Žižek, a Slovenian philosopher, focusing on his idea of 'The Real.' In philosophy, The Real refers to an authentic and unchangeable truth. The collection is comprised of pieces such as trousers, outerwear, shirts, sweaters, tees, and more.
The color palette boasts earthy hues of black, green, beige, and white, with standout tones of pink and yellow as well. The overall aesthetic of the range evokes a sense of sport-informed streetwear silhouettes. There is a deconstructed formation to showcase utilitarian design with functional elements showcased through pieces such as the trench coat that transforms into a messenger bag or the vest that converts to a pillow.
Sporty Utility Streetwear Capsules
POLIQUANT's AWKWARDNESS Collection Prepares for FW19
Trend Themes
1. Sport-informed Streetwear Silhouettes - Disruptive innovation opportunity: Create new designs that combine sportswear and streetwear elements for a unique aesthetic.
2. Deconstructed Utilitarian Design - Disruptive innovation opportunity: Explore creative ways to transform traditional garments into multi-functional pieces with utilitarian elements.
3. Earthy Hues with Standout Tones - Disruptive innovation opportunity: Experiment with color combinations that mix natural and vibrant shades for a bold visual impact.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce inventive fashion collections that merge different design influences and offer versatile functionality.
2. Streetwear - Disruptive innovation opportunity: Redefine streetwear by incorporating elements of utilitarian design and unexpected color palettes.
3. Sportswear - Disruptive innovation opportunity: Develop sportswear collections that emphasize style and streetwear aesthetics while maintaining functionality and performance.