BEAMS drops another collaborative collection for the season -- this time, the streetwear brand celebrates the special Pokémon Trading Card Game event with a selection of fashion goods. The range is catered to kids and adult sizes to involve everyone with the familiar game.
The tees are decorated with 3D iterations of the classic Pokémon cards, spotlighting characters including Pikachu, Mewtwo, Charizard, Greninja, and more. The black base tees are adorned with the trading card information across the front and the back is decorated with graphics. The white tees boast co-branding details and a bright image of the characters at the front of the tee. The rest of the collection features water bottles, pins, totes, a selection of hats, playing mats, and a stuffed Pikachu toy wearing a tee from the capsule.
Anime Card Game-Themed T-Shirts
BEAMS Launches Tees with Pokémon Trading Card Graphics
Trend Themes
1. Collaborative Fashion Collections - Opportunity for brands to collaborate with popular gaming franchises to create unique fashion collections.
2. Nostalgic Gaming Merchandise - Growing demand for merchandise that taps into nostalgic gaming themes, appealing to both kids and adults.
3. Fashion Accessories as Collectibles - The rise of fashion accessories, such as pins and hats, as collectible items for fans of popular culture.
Industry Implications
1. Streetwear - Streetwear brands can explore collaborations with gaming franchises to create exclusive merchandise that merges gaming and fashion.
2. Gaming - Opportunity for gaming companies to expand their merchandise offerings by partnering with fashion brands to create unique apparel and accessories.
3. Collectibles - The collectibles industry can tap into the demand for nostalgic gaming merchandise by producing limited edition items with popular gaming characters.