Following the incredible viral popularity of the Pokemon Go app, this eatery is offering a Pokemon burger trio. Based in Sydney, Australia, burger restaurant Down N' Out has a CBD pop-up store that is selling the burgers for a limited time only (tomorrow, August 23, until Sunday, September 3).
Costing $15 each, the burgers are inspired by three different Pokemon: Pikachu, Bulbasaur and Charmander. Every Pokemon burger also comes with a Pokeburg card that explains everything on the burger. Creative Director Ben Kagan explained the collection took four weeks of experimentation before arriving at the final products: "At one stage we were experimenting with a hot-iron brand and then we tried printing the faces onto rice paper."
Anime Monster Burgers
Down N' Out in Sydney is Offering a Limited Edition Pokemon Burger Trio
Trend Themes
1. Pokemon-themed Food - The popularity of Pokemon Go has created a trend of offering themed food items based on popular characters, providing opportunities for restaurants to attract customers with unique and nostalgic dining experiences.
2. Limited Edition Food Items - Limited time offerings of food items, such as the Pokemon burger trio, create a sense of urgency and exclusivity, encouraging customers to visit the restaurant during the limited time period and potentially increase sales.
3. Creative Menu Experimentation - The development process of experimenting with different techniques and materials to create the Pokemon burgers showcases the opportunity for restaurants to innovate and create unique menu items that capture the attention of customers.
Industry Implications
1. Restaurant - The restaurant industry can leverage the trend of Pokemon-themed food to attract customers and create memorable dining experiences.
2. Hospitality - Hotels and other hospitality businesses can explore the concept of limited edition food items to create a sense of novelty and exclusivity for their guests, enhancing customer experience and potentially increasing revenue.
3. Food and Beverage Retail - Food and beverage retailers can consider incorporating creative menu experimentation to develop unique food products that stand out in the market, catering to customers' desire for new and exciting dining options.