This Pokemon breakfast cereal offers a playful start to one's morning, arriving as a colorful re-imagination of a popular breakfast treat. The nostalgia and novelty of Pokemon lends itself perfectly to consumer desires, as 2020 has resulted in an increased need for comfort and escapism.
As a result, the brand has been launching numerous products and activations that range from furniture to ASMR videos. This cereal collaboration is another example, arriving after a collaboration with General Mills. The breakfast treat is a berry- flavored offering, taking on the cereal brand's Berry Blast flavor. Now, the cereal features Pikachu-shaped marshmallow bites alongside black and red puff balls.
A new box design staring Pikachu also hits the shelves.
Animated Creature Cereal
This Pokemon Breakfast Cereal Stars Pikachu Marshmallows
Trend Themes
1. Pokemon-themed Cereal - The popularity of Pokemon-themed products presents an opportunity for the cereal industry to create innovative collaborations and attract nostalgic consumers.
2. Comfort and Escapism - The increased need for comfort and escapism in 2020 opens up possibilities for various industries to create products and experiences that provide a sense of nostalgia and playfulness.
3. Collaboration with General Mills - The collaboration between Pokemon and General Mills demonstrates the potential for brands in different industries to partner and create unique, limited-edition products that appeal to a wide range of consumers.
Industry Implications
1. Cereal Industry - The cereal industry can leverage the popularity of franchises like Pokemon to introduce new flavors and shapes that cater to consumers seeking unique breakfast experiences.
2. Consumer Goods Industry - The consumer goods industry can tap into the desire for comfort and escapism by creating nostalgic and playful products that invoke feelings of joy and nostalgia.
3. Collaborative Marketing Industry - The success of the collaboration between Pokemon and General Mills highlights the potential for the collaborative marketing industry to facilitate partnerships between brands from different sectors, creating mutually beneficial and innovative products.