Aiming to replace static and outdated street signs, design agency Breakfast created what it calls "the most advanced sign on Earth" and named it ‘Points.’ Breakfast created the intelligent street sign in order to give you the directional information that you want.
The sign dynamically rotates to present you with the most up-to-date data. Points updates throughout the day to provide you with current event information, the temperature and news. With a panel, the sign allows you to choose between different categories such as food or events.
The sign works by accessing information from Foursquare, Twitter and other sources. That data is then used to present you with places to eat and nearby events to attend.
Social Media Street Signs
The 'Points' Sign Constantly Changes to Give You Current Information
Trend Themes
1. Dynamic Street Signs - The use of dynamic data to create real-time street signs presents an opportunity for designers to develop more interactive urban installations.
2. Intelligent Information Delivery - Creating intelligent signage systems that can access and present data in real-time offers opportunities for startups to disrupt the traditional street signage market.
3. Personalized Data Display - Developing signs that can interpret data from multiple sources and provide personalized information could revolutionize the way people navigate cities and create opportunities for data-driven businesses.
Industry Implications
1. Smart City Technology - As cities continue to invest in technology for better urban living, the development of intelligent and dynamic street signs could become a key part of the Smart City ecosystem.
2. Digital Signage - The use of digital signage and the integration of real-time data sources presents an opportunity for companies to disrupt the static and outdated traditional signage market.
3. Location-based Services - By accessing data from location-based services like Foursquare and Twitter to create dynamic street signage, developers can tap into the growing market for location-based technologies and services.