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Plus-Size Yogi Jessamyn Stanley is Changing Yoga Body Stereotypes

Jessamyn Stanley is a pus-size yogi who is determined to change the thin, muscular body stereotypes associated with practicing yoga. As a certified yogi, Stanley created her own brand called 'Fat Femme.' Through her yoga classes and online personality, she advocates for body-positivity.

As a plus-size yogi, Stanley is changing the way many people view this sport by showing them that anyone at any size can twist, bend and become more flexible with yoga. Stanley's incredible images on her Instagram page are enough to understand how unimportant size is when it comes to staying healthy and active.

Her inspirational posts and yoga classes are a way to empower women to love themselves and to lead a healthy life. Her passion for yoga and love for her body will encourage other women with lower self-esteem to see that yoga is strengthening for the body, mind and soul.
Trend Themes
1. Body-positive Movement - The body-positive movement is disrupting traditional beauty standards, creating opportunities for businesses to promote inclusive and diverse perspectives.
2. Inclusive Fitness - The rise of inclusive fitness promotes the idea that anyone, regardless of size or body type, can benefit from physical activity, opening doors for innovative fitness programs and products.
3. Online Fitness Influencers - The emergence of online fitness influencers like Jessamyn Stanley provides platforms for brands to collaborate and reach a broader audience, tapping into the growing interest in body positivity and alternative fitness practices.
Industry Implications
1. Fitness & Wellness - The fitness and wellness industry can embrace the body-positive movement by offering inclusive services, products, and experiences that cater to individuals of all shapes and sizes.
2. Fashion & Apparel - The fashion and apparel industry can respond to the demand for inclusive representation by creating stylish and functional activewear for people of diverse body types, promoting self-acceptance and confidence.
3. Digital Marketing - The digital marketing industry can leverage the influence of online fitness influencers to authentically promote body-positive messages and connect brands with their target audience in a meaningful way.

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