Rebel Wilson is following in the footsteps of Melissa McCarthy and more by creating her very own plus-size collection. Since body image is a hot topic right now, it comes as no surprise that a celebrity of her status would want to contribute to positive feelings surrounding such an issue. Her youthful take on style will also resonate deeply with younger consumers, which helps to flesh out the options currently on the market.
The plus-size collection will be created in collaboration with Torrid. In a statement, Wilson says, "I’ve never really felt like there’s a brand out there in the plus-size world that is creating cool stuff, that fits well, and is good quality, yet affordable. It’s really only been in the last few years that I’ve seen companies try."
Celebrity Plus-Size Collections
Rebel Wilson Teams Up with Torrid for Her First Fashion Line
Trend Themes
1. Celebrity Plus-size Collections - The increasing trend of celebrities launching their own plus-size collections provides a disruptive innovation opportunity for the fashion industry to expand their product lines and cater to a vastly underserved market.
2. Youthful Plus-size Fashion - Rebel Wilson's youthful take on plus-size fashion trends presents an opportunity for fashion companies to expand their market to younger consumers looking for stylish and trendy clothes in larger sizes.
3. Improved Plus-size Offerings - The lack of affordable and fashionable plus-size clothing has created a gap in the fashion industry, presenting an opportunity for companies to improve their plus-size offerings and cater to a large and growing market.
Industry Implications
1. Fashion and Clothing Industry - The fashion and clothing industry has the opportunity to disrupt the existing market by creating affordable and fashionable plus-size options that cater to a vastly underserved market of consumers.
2. Retail Industry - The retail industry can capitalize on the growing trend of plus-size collections by partnering with celebrities and creating their own lines to expand their product offerings and cater to a largely untapped market.
3. Body Positive Movement Industry - The body positive movement industry can further push the envelope by encouraging companies to create plus-size collections that promote self-love and body positivity, and cater to a largely underserved market looking for fashionable and stylish options.