Here's your chance to take action and show the leaders of the world that you care and are deeply concerned about the wellbeing of our planet. All it takes is one hour of your time and doesn't require you to do anything but flick off your lights.
On March 29, 2008 @ 8 p.m. the World Wildlife Foundation International (WWF) will be holding an event called Earth Hour and will have participants from cities all around the world. All major cities participating will encourage businesses, community leader and individuals to turn flick off your lights for one hour.
Starting in Sydney about a year ago, this trend caught on. Spreading rapidly around the globe, London and San Francisco happily picked up the trail. Sydney saw 2.2 million people and with Aalborg, Aarhus, Copenhagen and Odense in Denmark; Brisbane, Melbourne and Sydney in Australia; Suva in Fiji, Manila in the Phillipines, Tel Aviv in Israel, and in the North American side, Toronto and Chicago, all participating I think the numbers will be drastically higher.
World Shuts Light Off for the Environment
Earth Hour
Trend Themes
1. Sustainable Energy Consumption - There is an opportunity for businesses to develop innovative solutions that encourage sustainable energy consumption during events like Earth Hour.
2. Global Environmental Activism - The increasing participation in Earth Hour events indicates a trend towards global environmental activism, which presents opportunities for businesses to support and engage with this movement.
3. Collective Action for the Environment - Earth Hour demonstrates the power of collective action in addressing environmental issues, creating opportunities for businesses to foster collaborations and initiatives that tackle sustainability challenges together.
Industry Implications
1. Energy Management - The push for sustainable energy consumption during Earth Hour highlights the need for innovative energy management solutions in various industries, such as residential, commercial, and industrial sectors.
2. Environmental Advocacy - The rise of global environmental activism through events like Earth Hour presents opportunities for businesses in the environmental advocacy industry to provide services and resources that support individuals and communities in their sustainability efforts.
3. Event Planning and Management - Earth Hour and similar events require effective event planning and management strategies, offering opportunities for businesses within the event industry to develop services tailored to sustainable initiatives and activities.