The Ploom is a neat little device that allows you to get the thrill of smoking without the smoke. I know, mind boggling, but it is true.
The Ploom simply warms their tobacco pods to produce a seriously gratifying vapor. The Ploom can be with 12 flavored pods that are not made with tobacco and as of yet, none of those pods consist of marijuana.
Implications - North American society is moving towards a more healthier lifestyle. As such, many corporations are finding ways to sell their product to a population of people who are now less willing to indulge in goods that can be potentially harmful to their bodies. Corporations looking for continued success need to consider removing dangerous additives from their product lines.
Flavored Anti-Cigarettes
The Ploom is a Revolutionary Way to Smoke Without the Smoke
Trend Themes
1. Flavored Anti-smoking Products - The success of Ploom's flavored tobacco pods highlights a growing trend in the demand for healthier smoking alternatives.
2. Vaporizer Technology - The Ploom's innovative use of vaporizer technology presents opportunities for disruptive innovation in other industries, such as cannabis and aromatherapy.
3. Cleaner Product Lineups - As consumers prioritize health and wellness, companies must consider removing harmful ingredients from their products in order to stay competitive in a shifting market.
Industry Implications
1. Tobacco and Smoking - The Ploom's success in the tobacco industry is evidence of a growing market for clean smoking alternatives.
2. Cannabis - Innovative vaporizer technology like the Ploom presents a market opportunity for the cannabis industry, particularly for consumers seeking alternatives to smoking marijuana.
3. Aromatherapy - The Ploom's vaporizer technology could also be applied to the aromatherapy industry, allowing for new and inventive ways to enjoy the benefits of essential oils.