The new PLEASURES Summer 2021 collection is the latest from the Los Angeles fashion label. This time around, it celebrates a global collective of creative minds, displaying the subversive styles from everyone included.
Some of those that are honored in the capsule include the names of Wyatt Knowles, graphic designer from Adelaide, Bangkok's DJ and graphic designer DJ Healthy drummer, LA's surfer and artist Chad Greenberg, Wales' graphic designer Jacob Geezer, and much more. The pieces in the seasonal range are bold in design and full of graphic touches that are true to a streetwear design language. Notable items in the roster include the Dalmation Work Jacket with jeans to match, the Heart button down shirt, and Techno tee.
Bright Patterned Summer Streetwear
The PLEASURES Summer 2021 Capsule Celebrates Creatives
Trend Themes
1. Global Creative Collaboration - Brands can innovate by collaborating with creative minds from around the world, making products that reflect diverse experiences and perspectives.
2. Bold Graphic Design - Businesses can differentiate themselves by incorporating more graphic design into their products, as this trend shows consumers are drawn to bold and visually striking designs.
3. Subversive Streetwear - There is an opportunity for brands to disrupt the fashion industry further by creating streetwear that celebrates subversive individuals and perspectives.
Industry Implications
1. Fashion/apparel Industry - The fashion and apparel industry can implement these trends, creating collections that reflect global collaboration, incorporate bold graphic design, and celebrate subversive streetwear.
2. Graphic Design Industry - The graphic design industry can work to collaborate with fashion brands to incorporate more graphic design into their products and help differentiate them from competitors.
3. Creative Industries - Creative industries such as graphic designers, artists, and musicians can work with fashion and apparel brands to collaborate and create products that reflect their unique perspectives and experiences.