PLEASURES and Reebok work in collaboration on a new collection full of footwear models. The sportswear imprint taps the expertise of the Los Angeles brand to add its modernized touches to a selection of silhouettes. It highlights two of Reebok's notable silhouettes in the form of the Classic Leather and the Nano 6000.
The shoes are detailed with contrasting color palettes that can be seen accenting both of the shoes. Starting with the Nano 6000, it is seen with understated colors of beige. The Classic Leather is detailed with more stark tones of Neon Mint on a base of Core Black for a contrasting look. It also features CORDURA along the upper as the rest of the range is detailed with co-branding accents.
Sporty Collaborative Sneaker Series
PLEASURES and Reebok Join Forces on a New Collection
Trend Themes
1. Collaborative Footwear Collections - The rise of collaborative collections presents disruptive opportunities for brands to leverage the unique perspectives of other companies in refreshing their products.
2. Contrasting Color Palettes - Using bold color combinations and contrasting tones can be a disruptive innovation opportunity for brands to stand out in the crowded sneaker market.
3. Modernized Classic Sneakers - Updating classic sneaker silhouettes with modern design elements and co-branding can provide a disruptive innovation opportunity for brands to appeal to both new and nostalgic consumers.
Industry Implications
1. Fashion and Apparel - In the fashion and apparel industry, there is potential for innovation and disruption through collaborations and unique color palettes in order to differentiate products and stand out in a competitive landscape.
2. Sporting Goods - In the sporting goods industry, refreshing classic footwear silhouettes with modern updates and bold color choices can provide a disruptive innovation opportunity to appeal to both athletes and fashion-forward consumers.
3. Retail - The rise of collaborative collections in retail presents a disruptive innovation opportunity for brands to offer unique, limited edition products that drive consumer interest and engagement.