After fielding complaints about a poster promoting a new game called 'The Fight: Lights Out,' Britain's Ad Standard Authority has banned the PlayStation Move ad above.
The complaints deem the ad to be too violent, as the campaign showed a man in three different poses ready to throw some massive punches. His final pose takes a shot at a man whom he's placed in a headlock. The banned PlayStation Move ad is potentially harmful with its violent imagery to gaming children.
Banned Gaming Posters
PlayStation Move Ad Throws a Few Too Many Punches for the Public Eye
Trend Themes
1. Interactive Gaming Advertising - Opportunity for brands to create interactive and engaging gaming advertisements that cater to a wider audience.
2. Ethical Gaming Content - Increasing demand for gaming content that promotes positive values and avoids excessive violence or harm.
3. Child-friendly Gaming Marketing - Emerging market for gaming campaigns that specifically target children and prioritize their safety and wellbeing.
Industry Implications
1. Digital Advertising - Disruptive innovation opportunity for digital ad agencies to create immersive and responsible gaming advertisements.
2. Ethical Gaming Content Creation - Growing industry for content creators who specialize in developing ethical and family-friendly gaming content.
3. Children's Entertainment and Gaming - Opportunity for companies to provide child-safe gaming platforms and market towards a younger demographic.