A person might see the Playboy NOW app and instinctively shield their screen for any prying eyes. But that's not necessary when it comes to this iteration of the men's lifestyle and entertainment magazine. Playboy NOW is a work-friendly app that features more articles than nudity. Aimed for the general public, the business "is banking on a very 21st-century business strategy: readers sharing their content on social media," notes Fast Company.
Designed to highlight original mobile content, the Playboy NOW app will open up many more doors for the brand, which have been systematically shut since the early 2000s. Fast Company writes, "For Playboy, which has been redefining its identity in the post-print media world, its strategy to attract advertising is simple: Less nudity, more articles, and more YouTube-friendly videos."
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