Playboy Magazine makes a return and now it arrives in a digital format that is highlighted by online content creators in place of the classic traditional bunnies. It builds on the nature of OnlyFans as the new edition will also offer members exclusive access to paywalled content.
It will also be featuring some of the website's "most successful and up-and-coming creators" in the editorial content. The first cover of the relaunched magazine sees influencer Amanda Cerny. Ben Kohn, CEO at Playboy speaks about the pivoted new magazine, stating that "The mobile-first experience is designed to optimize creator and fan engagement and to enable creators to express themselves openly and to build intimate, authentic, and safe connections."
Relaunched NSFW Digital Publications
Playboy Magazine is Launching in a New Digital Space
Trend Themes
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3. Inclusive Media Representation - The relaunch of Playboy Magazine and its choice to showcase online creators signifies a shift towards diverse representation in media and presents an opportunity for companies to consider an inclusive approach to content creation.
Industry Implications
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2. Entertainment Industry - The rise of NSFW digital publications highlights the potential growth of the entertainment industry and its ability to adapt to digital trends in both content creation and revenue generation.
3. Social Media Marketing - The relaunch of Playboy Magazine showcases the increasing trend of working with online creators and models, providing an opportunity for social media marketing to embrace new collaborative content creation and promotion strategies.