Last week, the first ever Playboy Beer Garden opened up in Pune, India. After relaunching Playboy Magazine earlier this year, it seems that the brand is looking to diversify its portfolio.
The new Playboy Beer Garden consists of an 8,000-square-foot bar built for live music, fine dining and other forms of entertainment. There is also an on-site microbrewery that serves up signature Playboy beers. The entire space is adorned with the Playboy logo and has already been visited by former Playboy Bunny and current Bollywood star Sunny Leone.
While India may seem like an unusual location for the brand's first beer garden, the new venue is part of a targeted effort to expand into new markets. India is a particularly lucrative market for the aging men's lifestyle brand because of its young demographic.
Indian Beer Gardens
The First Playboy Beer Garden Recently Opened in Pune, India
Trend Themes
1. Playboy Expansion in India - Playboy's launch of a beer garden in Pune, India suggests a strategy to expand into new markets and diversify its portfolio.
2. Brewery Market in India - The addition of a microbrewery in the Playboy Beer Garden highlights a growing trend among beer gardens and opens up opportunities in the craft beer industry in India.
3. Entertainment Venue Rebranding - The Playboy Beer Garden's inclusion of live music and fine dining showcases a trend of rebranding traditional beer gardens into multi-functional entertainment venues.
Industry Implications
1. Men's Lifestyle Brands - Playboy's expansion into new markets and diversification of its products serves as a disruption opportunity for other aging men's lifestyle brands to follow suit.
2. Bar and Beverage Industry - The addition of a microbrewery in the Playboy Beer Garden highlights opportunities in India's growing craft beer industry and the potential for more international brands to enter the market.
3. Entertainment Industry - The trend of rebranding traditional beer gardens into multi-functional entertainment venues presents opportunities for growth in India's entertainment industry as well as for innovative takeovers of traditional venues.