Playboy and Soulland link up to design a collection for the Spring/Summer 2020 season inspired by Playboy's retro magazine covers. The new range of goods are made up of layering silhouettes to ease into the different temperatures. The entire capsule is made up of vibrant tonal goods such as short sleeve button up tops, three graphic tees, hoodies, and more.
The short sleeve button ups are offered in three colorway options of either green, blue, or yellow detailed with vintage covers. Every shirt has a relaxed silhouette and made form tech Tencel twill fabrication that adds to the chest pocket, the single stitched seaming, shell buttons, and the notched lapels. The rest of the capsule is finished with black tees with large vinyl prints of the covers.
Magazine Cover-Themed Streetwear
Playboy and Soulland Join Forces for a SS20 Capsule
Trend Themes
1. Retro Magazine-inspired Streetwear - Creating fashion collections inspired by the retro magazine covers of popular brands like Playboy opens up opportunities for capturing nostalgia and appealing to vintage-loving consumers.
2. Layering Silhouettes for Seasonal Transition - Designing garments with layering silhouettes that can be easily adapted to different temperatures offers a convenient and versatile option for consumers, presenting an opportunity for clothing brands to cater to their practical needs.
3. Vibrant Tonal Goods - Introducing vibrant tonal goods, such as colorful shirts and hoodies, allows fashion brands to stand out and attract attention in a crowded market, presenting a chance for differentiation and brand recognition.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can explore opportunities to collaborate with iconic brands and design collections inspired by retro magazine covers, offering consumers a unique and nostalgic fashion experience.
2. Textile and Fabric Manufacturing - Manufacturers in the textile and fabric industry can focus on producing advanced materials like tech Tencel twill fabrication that offer special features and enhance the durability and aesthetics of garments, providing a competitive edge to clothing brands.
3. Graphic Printing and Design - Graphic printing and design companies can offer services to fashion brands by creating high-quality vinyl prints of vintage magazine covers, allowing brands to incorporate eye-catching and nostalgic designs into their collections.