Sony PlayStation works in collaboration with Pasta Garofalo to launch a special edition pasta dubbed Play Your Pasta. It is made to represent the console's notable controller buttons and is now available to purchase through the UK-based online grocer Ocado -- each packet is able to serve 12 meals.
According to IGN, the four iconic buttons have stayed consistent on the controller. The blue cross and red circle mean yes and no respectively and the triangle represents 'point of view.' The square button prompts the in-game menus. The packaging is just as playful as the geometric shapes seen detailing the top and bottom of the bag. Co-branding details the front along with "Play Your Pasta."
Game Controller-Inspired Pasta Shapes
PlayStation Joins Pasta Garofalo on Play Your Pasta
Trend Themes
1. Game Controller-inspired Food - Disruptive innovation opportunity: Create food products that incorporate iconic imagery and features from popular game consoles, appealing to gamers and fans of gaming culture.
2. Collaborative Branding Partnerships - Disruptive innovation opportunity: Form strategic partnerships between brands in different industries to create unique and co-branded products that capture the attention of consumers.
3. Playful Packaging Design - Disruptive innovation opportunity: Design packaging that incorporates playful and visually appealing elements to create a memorable and engaging consumer experience.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Explore new product possibilities by incorporating elements from popular culture, such as gaming, into food and beverage offerings.
2. Gaming and Entertainment - Disruptive innovation opportunity: Collaborate with brands from different industries, like food and beverage, to create unique and limited-edition products that appeal to gamers and collectors.
3. Packaging and Design - Disruptive innovation opportunity: Develop innovative packaging solutions that enhance the overall brand experience, incorporating playful and visually appealing design elements.