Play Out Underwear, noted gender neutral underwear makers of record, is breaking beauty boundaries once again. Its newest ad campaign features a series of gorgeous shirtless women wearing the brand's unisex undergarments, with a special twist. Each of the models are breast cancer survivors who have undergone double mastectomies!
Co-founder Abby Sugar says of the campaign, "Each of them had a really impressive and inspiring story that I think other people can learn from, and since we only do bottoms, it was perfect."
Not your run of the mill underwear ad, but then again, Play Out Underwear is not your run of the mill underwear brand. Each photo challenges what it means to be sexy and is an important show of support for those undergoing the mastectomy process who fear for their femininity.
Cancer Survivor Models
Play Out Underwear Uses Breast Cancer Survivors to Redefine Femininity
Trend Themes
1. Body Positivity - Creating inclusive ad campaigns that challenge societal beauty standards and redefine femininity.
2. Representation - Featuring diverse models who have unique stories and experiences to inspire others.
3. Empowerment - Using fashion as a tool to empower individuals and provide support during difficult times.
Industry Implications
1. Fashion - Opportunity to create inclusive and empowering clothing lines that cater to diverse body types and experiences.
2. Healthcare - Innovations in mastectomy products and services that focus on aesthetics and restore confidence.
3. Advertising - Developing campaigns that challenge traditional beauty standards and feature inspiring stories to create a positive impact.