If you're one of those individuals who loves your car so much you wish you could wear it, you can with the Platinum Dirt VIN collection. Distinctly made from vintage autos from Mercedes-Benz, BMW and Cadillac, these jackets would make the perfect holiday gift for the auto-crazed individual.
Each jacket from the cool Platinum Dirt VIN collection comes with the car's logo embossed onto the jacket as well as the vehicle identification number.
Implications - There exists a behavioral tribe that prides itself on knowledge of cars, engines and mechanics in general. Companies prepared to match their enthusiasm and provide distinct products that cater to the interests of the consumer will be rewarded with their patronage and the benefits of word-of-mouth advertising.
Gearhead Jackets
The Platinum Dirt ‘VIN' Collection Will Rev Your Engine
Trend Themes
1. Vintage Auto Fashion - The trend of incorporating vintage car parts into fashion apparel offers disruptive innovation opportunities for fashion designers and car enthusiasts alike.
2. Customized Logos and Identification Numbers - Customizing apparel with logos and identification numbers of well-known brands and products create disruptive innovation opportunities for marketers to tap into the loyal fan bases of those brands and products.
3. Tribe Marketing - Marketing to specific behavioral tribes, such as car enthusiasts, offers disruptive innovation opportunities for companies to create unique and targeted products that cater to niche interests and preferences.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of incorporating vintage car parts into fashion apparel to create unique and innovative business opportunities.
2. Automotive - By offering their vintage auto parts to fashion designers, the automotive industry can develop a new revenue stream and increase the visibility of their iconic car brands.
3. Marketing and Advertising - Targeted marketing and advertising to specific behavioral tribes, such as car enthusiasts, offers disruptive innovation opportunities for companies to build loyal fan bases and increase sales.