For World Oceans Day, Selfridges created a plastic pollution pop-up called the Project Ocean Beauty Booth to bring attention to the fact that fewer products from the bathroom are recycled as compared to those from the kitchen. Inside the sustainably focused shop-in-shop, Selfridges is showcasing sustainable alternatives like eco-friendly glitter cosmetics made from cellulose and paper-wrapped shampoo bars, as well as a variety of eco-friendly beauty products that are mindfully created and packaged.
As part of its Project Ocean mission, Selfridges is aiming to make 50% of its products better for people and the planet by the year 2022. Over the course of nine years, Selfridges' Project Ocean has removed plastic shopping bags and single-serve water bottles, plus products like toiletries that contain environment-polluting microbeads.
Eco-Friendly Beauty Pop-Ups
Selfridges' Plastic Pollution Pop-Up Supported World Oceans Day
Trend Themes
1. Eco-friendly Beauty - The increasing demand for eco-friendly beauty products and cosmetics is an opportunity for companies to innovate and provide sustainable alternatives.
2. Sustainable Packaging - The trend toward sustainable packaging is a disruptive innovation opportunity for the beauty and cosmetics industry, where eco-friendly alternatives are in high demand.
3. Pop-up Stores - The popularity of pop-up stores is providing a unique opportunity for brands and retailers to showcase their eco-friendly products and encourage consumers to adopt sustainable practices.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry must adapt to meet the rising demand for eco-friendly products and explore sustainable packaging options.
2. Retail - Sustainability initiatives in retail, such as pop-up stores and specialized eco-friendly product lines, present opportunities for companies to attract environmentally conscious consumers and improve brand image.
3. Packaging - The packaging industry has an opportunity to disrupt the traditional beauty and cosmetics market by providing innovative, sustainable packaging alternatives that appeal to eco-conscious consumers.