Textured hair can often be dry, dull and frizzy, and hair that's curly, coily, kinky or wavy has different needs that straight hair—and Ethique's new plastic-free haircare solutions help to provide just what they need, all the while reducing waste in the process. The brand's new Professor Curl solid shampoo and Curliosity solid conditioner and co-wash help to nourish and define curls with ethically and sustainably sourced naturally derived ingredients.
Free from sulfates, silicones, waxes or drying alcohols, Professor Curl is pH-balanced and cleansing yet not drying thanks to ingredients like shea butter, beet-derived betaine and cocoa butter. According to the brand, "abar of Professor Curl saves three plastic bottles from landfill and 2750ml of water from being wasted."
Curl-Specific Solid Shampoos
Ethique's Plastic-Free Haircare Helps Curly Hair Types Reduce Waste
Trend Themes
1. Solid Shampoo Bars for Textured Hair - Developing pH-balanced and cleansing solid shampoo bars improves sustainability and caters to curly, coily, kinky or wavy textured hair needs.
2. Sustainable and Ethical Haircare Solutions - Consumers are looking for haircare solutions that are plastic-free, ethically and sustainably sourced, and cater to their unique textured hair needs.
3. Reducing Waste in Haircare - Brands are providing environmentally conscious haircare solutions that reduce plastic waste and water consumption.
Industry Implications
1. Beauty and Personal Care - Developing solid shampoo bars that cater to specific hair types and sustainability needs is a disruptive innovation opportunity in beauty and personal care.
2. Sustainability and Environmental Technology - Providing eco-friendly haircare solutions that reduce waste and water consumption presents a disruptive innovation opportunity within sustainability and environmental technology industries.
3. Natural and Ethical Ingredients - Developing haircare solutions using naturally derived, ethically and sustainably sourced ingredients presents a disruptive innovation opportunity in the natural and ethical ingredient industries.