Canadian body and home care product brand ATTITUDE is combating waste with a new range of plastic-free beauty bars called leaves bars. The line consists of 29 bars with solid, concentrated formulas to support the hair and body using clean, effective ingredients that are as kind on bodies as they are the environment.
The leaves bar collection is a zero-plastic one that supports daily hair and skin routines using the brand's signature super leaves extracts. Following the brand's "maximum results with minimal ingredients" philosophy, ingredients include watercress and Indian cress leaves, nutrient-dense clays and beneficial oils. The naturally scented bars can be found in recyclable, FSC-certified cardboard packaging, which aligns with the vision for a circular economy and a limited environmental impact.
Plastic-Free Beauty Bars
ATTITUDE's leaves bars Eliminate Plastic from Daily Self-Care Routines
Trend Themes
1. Plastic-free Beauty Products - ATTITUDE's leaves bars pave the way for plastic-free beauty products using clean, effective ingredients that are kind to both bodies and the environment.
2. Sustainable Packaging - The use of recyclable, FSC-certified cardboard packaging in ATTITUDE's leaves bar collection highlights a growing trend towards sustainable packaging alternatives.
3. Minimalist Formulations - ATTITUDE's philosophy of 'maximum results with minimal ingredients' is indicative of a trend towards simplified, minimalist formulations in the beauty industry.
Industry Implications
1. Beauty and Personal Care - ATTITUDE's plastic-free beauty bars address a growing consumer demand for more environmentally-friendly beauty and personal care products.
2. Packaging - Sustainable packaging solutions like the FSC-certified cardboard packaging used in the leaves bar collection offer a disruptive innovation opportunity in the packaging industry.
3. Natural Ingredients - The increasing use of natural, clean ingredients in products like ATTITUDE's leaves bars points to a trend in the beauty industry towards a focus on natural and organic ingredients.