A playful Planters commercial is created for the upcoming Super Bowl LIII and the advertisement boasts a subtle nod to Charlie Sheen's infamous reputation. The campaign marks the brand's first venture into the high-strung world of NFL advertising.
The Planters commercial boasts the company's mascot — Mr. Peanut, who is recklessly driving a NUT mobile. While the commotion is about preventing former baseball shortstop Alex Rodriguez from eating a kale chip, the plot of the ad is strongly accented by Charlie Sheen who delivers an incredibly witty "self-deprecating one-liner" that hints at public opinion. As Mr. Peanut speeds by in his NUT mobile and passes Sheen who is calmly reading the newspaper, the actor exclaims "and people think I'm nuts," offering a punny detail to the Planters commercial.
Subtle Celebrity-Featuring Commercials
Charlie Sheen Teases His Rep in This Planters Commercial
Trend Themes
1. Celebrity-incorporated Advertising - Businesses can take advantage of public figures' reputations to add a playful and memorable element to their commercials.
2. Humorous Branding - Brands can use humor and self-deprecating humor specifically to capture the public's attention and generate popularity.
3. Subdued References to Infamy - Advertising campaigns can hint at a public figure's controversial past for an interesting and subtle nod to pop culture.
Industry Implications
1. Marketing and Advertising - Marketing and advertising professionals can use this trend to design playful campaigns and improve brand recognition.
2. Entertainment Industry - Celebrities and their agents can use this trend as a source of income and exposure through product endorsements.
3. Food Industry - Food companies can incorporate this approach to differentiate themselves and make their products more memorable.