Classic Vietnamese pho is often made with chicken, beef, seafood or pork, but Naughty Noah's took inspiration from a family recipe to create a plant-based pho soup product range.
Naughty Noah's free-from soups are non-GMO, vegan and made without gluten, soy and MSG. In place of conventional wheat noodles, the brand favors authentic rice noodles and replaces unhealthy vegetable oils with alternatives like avocado and coconut.
The brand offers single-serve cups in flavors like the chicken-style Chicka What!, the Original Beast and Victory Veg, which is said to have a "robust beet flavor with hints of garlic and celery." As well as offering a reinvented take on a traditional Vietnamese dish, these soups also provide a healthy, flavorful alternative to many instant cup noodle soups.
All-Vegan Vietnamese Soups
Naughty Noah’s Makes Entirely Plant-Based Pho Noodle Cups
Trend Themes
1. Plant-based Vietnamese Cuisine - This trend highlights the growing demand for vegan options in traditional cuisine, presenting opportunities for plant-based food companies to innovate and create meat-free versions of popular dishes.
2. Alternative Ingredients - The use of alternative ingredients like rice noodles, avocado oil, and coconut oil in place of traditional ingredients presents opportunities for ingredient suppliers to capitalize on the demand for healthier and more sustainable options.
3. Instant Cup Noodle Innovation - The reinvention of instant cup noodle soups with healthier and more flavorful options showcases the potential for companies to disrupt the convenience food industry by offering convenience without compromising on taste and nutrition.
Industry Implications
1. Plant-based Food - The plant-based food industry can benefit from this trend by developing innovative and authentic plant-based Vietnamese soup products to cater to the growing demand for vegan options.
2. Ingredient Suppliers - Ingredient suppliers can capitalize on the trend by offering alternative ingredients like rice noodles, avocado oil, and coconut oil to food companies looking to create healthier and more sustainable Vietnamese soup products.
3. Convenience Food - The convenience food industry can explore opportunities to innovate and disrupt the market by producing healthier and more flavorful instant cup noodle soups, tapping into the demand for convenient yet nourishing meal options.