In an effort to help curb meat consumptions, UK-based supermarket Tesco is launching new plant-based alternatives to place beside every single meat product featured. Through strategic pricing, promotion, and placement decisions, the brand believes the initiative will encourage consumers to opt for plant-based alternatives.
A Tesco spokesperson commented on the news, stating: "Many of our customers are moving towards flexitarian diets for both health and environmental reasons, which is why we’ve committed to increasing the amount of plant-based meat alternatives we sell by 300% by 2025."
The motivation behind Tesco's push for plant-based consumption revolves around climate change and making sustainable choices, especially since the environmental impact of food production and consumption is having devasting consequences worldwide.
Reduced Meat Consumption Plans
Tesco Now Offers Plant-Based Options Beside Each Meat Product
Trend Themes
1. Flexitarianism - Tesco's initiative to provide plant-based alternatives beside every meat product reflects the trend towards flexitarianism and opens opportunities for innovative plant-based products.
2. Strategic Pricing - Tesco's strategic pricing decisions to make plant-based options more enticing could lead to similar innovative approaches in the food retail industry to promote healthier and sustainable choices.
3. Sustainable Consumption - The global concern for the environment is driving the trend towards sustainable consumption practices, which can be seen in Tesco's commitment to increase plant-based meat alternatives by 300%, presenting opportunities for other industries to follow suit.
Industry Implications
1. Food Retail - Tesco's initiative presents opportunities for innovative products and marketing strategies that shift toward a more sustainable and plant-based food retail industry.
2. Plant-based Protein - The growing market for plant-based protein products presents opportunities for innovative new products that can align with the consumer trend towards flexitarianism.
3. Environmental Sustainability - Tesco's commitment to increasing plant-based meat options by 300% by 2025 highlights the importance of environmental sustainability, providing opportunities for innovative products, services, and practices across various industries.