IKEA is continuing its quest for a more sustainable menu as the brand announces the release of a plant-based meatball, potentially hitting select markets in 2020. The plan is to introduce a dish that mimics meat so closely that it is virtually impossible to tell the difference between the two.
The Sweedish furniture megastore has shown great interest in concepts of sustainability and its beloved restaurant is an area where the company has significantly put focus on. The plant-based meatball has not been linked to a supplier yet, however, it has been reported that IKEA is testing the field with various recipes.
The plant-based meatball is a great example of how companies are attempting to make products that accommodate the dietary preferences of a larger demographic and encouraging cruelty-free practices.
Tasty Plant-Based Meatballs
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Trend Themes
1. Plant-based Food - The trend of plant-based food continues to gain traction as more companies develop innovative and sustainable alternatives to traditional meat products.
2. Meat Substitutes - The growing demand for meat substitutes opens up opportunities for companies to create products that closely mimic the taste and texture of meat.
3. Sustainable Dining - The concept of sustainability in the food industry is driving innovation in menu offerings, with a focus on reducing environmental impact and promoting ethical practices.
Industry Implications
1. Food and Beverage - In the food and beverage industry, there is a need for companies to develop plant-based alternatives to meat products that satisfy consumer demands for sustainable and ethical dining options.
2. Restaurant and Hospitality - Restaurants and hospitality businesses have an opportunity to incorporate plant-based meat substitutes into their menus, providing a wider range of options for customers seeking sustainable and cruelty-free dining experiences.
3. Food Retail - The rising popularity of plant-based meatballs and other meat substitutes presents a market opportunity for food retailers to offer these products in their stores, catering to the growing demand for sustainable and plant-based food options.