The Honest Company is currently selling a plant-based formula that can be used to clean fresh fruits and vegetables before eating. As a growing number of consumers express concern about what goes into the foods they eat, this cleaning formula provides a safe, yet effective alternative to washing away pesticides with just water.
The Fruit + Veggie Wash from The Honest Company is a plant-based formula that can be used to remove wax, dirt, pesticides and more from fresh produce. The cleanser is even effective for removing the handling oils and surface contaminants found on organic fruits and vegetables. Despite its powerful cleansing properties, the spray is completely safe, effective and eco-friendly. The Fruit + Veggie Wash even helps prevent browning so that produce lasts significantly longer after cleaning.
Eco-Friendly Vegetable Cleansers
This Plant-Based Formula Helps Remove Pesticides from Produce
Trend Themes
1. Plant-based Cleaning Products - The trend of plant-based cleaning products provides an opportunity for innovation in developing eco-friendly formulas for removing contaminants from fruits and vegetables.
2. Food Safety Concerns - The increasing consumer concern about food safety creates an opportunity for disruptive innovations such as effective and safe solutions for removing pesticides and contaminants from produce.
3. Preservation and Shelf Life - The trend of consumers wanting their produce to last longer after cleaning opens up opportunities for innovative products that not only cleanse but also help preserve and extend the shelf life of fruits and vegetables.
Industry Implications
1. Natural Cleaning Products - The natural cleaning products industry can capitalize on the trend by developing plant-based formulas specifically designed for removing contaminants from fresh produce.
2. Food Safety and Testing - The food safety and testing industry has an opportunity to innovate by developing advanced and efficient methods to test and certify the effectiveness of produce cleaning solutions.
3. Food Packaging and Preservation - The food packaging and preservation industry can explore innovative solutions that incorporate produce cleansing properties, extending the shelf life of fruits and vegetables while maintaining their freshness.