Up until now, consumers have only been able to purchase JUST Egg—a plant-based egg replacement made with mung beans—in a bottle for making plant-based scrambles and more. Some of the suggested recipes include everything from crepes to "momlets," plus plenty of other options for making the most of the product by stacking, stir-frying or whisking it.
Ear Just, the maker of the JUST Egg, is now introducing a new plant-based egg alternative that comes in a folded format that's easy to use. These folded products promise to be especially appealing for toast and sandwich breakfasts, as they are not liquid and require no scrambling. The plant-based egg replacement is also made with mung bean protein and boasts seven grams of protein.
Folded Egg Alternatives
JUST Egg's Plant-Based Egg Replacement Now Comes in a Folded Format
Trend Themes
1. Folded Plant-based Egg Alternatives - The introduction of folded plant-based egg alternatives provides a convenient and mess-free option for consumers, opening up opportunities for grab-and-go breakfast options or easy meal prepping.
2. Expanding Plant-based Egg Market - The availability of plant-based egg alternatives in folded format taps into the growing demand for plant-based products, presenting opportunities for companies to innovate and expand in the plant-based food market.
3. Convenience and Versatility of Folded Egg Products - The folded egg products offer convenience and versatility for consumers, creating opportunities for new product development in various industries such as fast food, meal kit services, and cafes.
Industry Implications
1. Plant-based Food Industry - The introduction of folded plant-based egg alternatives is a disruptive innovation opportunity for the plant-based food industry to offer more diverse and easy-to-use products.
2. Fast Food Industry - Folded plant-based egg alternatives present a disruptive innovation opportunity for the fast food industry to cater to the increasing demand for plant-based breakfast options, enhancing their menu offerings.
3. Meal Kit Services - The availability of folded plant-based egg alternatives creates a disruptive innovation opportunity for meal kit services to incorporate convenient and healthy breakfast options into their product offerings.