Up until now, consumers have only been able to purchase JUST Egg—a plant-based egg replacement made with mung beans—in a bottle for making plant-based scrambles and more. Some of the suggested recipes include everything from crepes to "momlets," plus plenty of other options for making the most of the product by stacking, stir-frying or whisking it.
Ear Just, the maker of the JUST Egg, is now introducing a new plant-based egg alternative that comes in a folded format that's easy to use. These folded products promise to be especially appealing for toast and sandwich breakfasts, as they are not liquid and require no scrambling. The plant-based egg replacement is also made with mung bean protein and boasts seven grams of protein.
Folded Egg Alternatives
JUST Egg's Plant-Based Egg Replacement Now Comes in a Folded Format
Trend Themes
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Folded Plant-based Egg Alternatives — The introduction of folded plant-based egg alternatives provides a convenient and mess-free option for consumers, opening up opportunities for grab-and-go breakfast options or easy meal prepping.
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Expanding Plant-based Egg Market — The availability of plant-based egg alternatives in folded format taps into the growing demand for plant-based products, presenting opportunities for companies to innovate and expand in the plant-based food market.
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Convenience and Versatility of Folded Egg Products — The folded egg products offer convenience and versatility for consumers, creating opportunities for new product development in various industries such as fast food, meal kit services, and cafes.
Industry Implications
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Plant-based Food Industry — The introduction of folded plant-based egg alternatives is a disruptive innovation opportunity for the plant-based food industry to offer more diverse and easy-to-use products.
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Fast Food Industry — Folded plant-based egg alternatives present a disruptive innovation opportunity for the fast food industry to cater to the increasing demand for plant-based breakfast options, enhancing their menu offerings.
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Meal Kit Services — The availability of folded plant-based egg alternatives creates a disruptive innovation opportunity for meal kit services to incorporate convenient and healthy breakfast options into their product offerings.