NexVeg is introducing plant-pure proteins that are free from allergens and adulterants, as well as minimally processed. As NexVeg's CEO Jonathan Netzky puts it, "There's so much confusion in plant-based dining today. Consumers have asked for healthier, more natural whole foods, yet we're now being marketed the most heavily processed plant-based foods that have ever existed." To remedy this, NexVeg is on a mission to prove that plant-based protein can be just as convenient as ever, as well as great-tasting and minimally processed.
In the NexVeg plant-pure product line, consumers will find tepary bean, black turtle bean, plus a hemp and seed plant-based protein meal replacement. Some product lines will even be offered as SOS-free options that are made without added sugar, oil or sodium, allowing consumers to add their own seasoning to taste.
Minimally Processed Plant Proteins
NexVeg's Plant-Pure Proteins are Free from Allergens & Fillers
Trend Themes
1. Minimally Processed Plant-based Protein - The trend towards minimally processed plant-based protein products presents opportunities for companies to appeal to health-conscious consumers seeking clean-label, whole-foods options.
2. Allergen-free Plant-based Protein - The demand for allergen-free plant-based protein products presents opportunities for companies to cater to consumers with food allergies and intolerances, who are often underserved in the protein supplement market.
3. Sos-free Plant-based Protein - The emergence of SOS-free plant-based protein products, made without added sugar, oil, or sodium, presents opportunities for companies to appeal to consumers seeking customizable, whole-foods options.
Industry Implications
1. Plant-based Protein Supplements - The plant-based protein supplement industry can differentiate its products by incorporating minimally processed, allergen-free, and SOS-free options to cater to health-conscious and allergy-prone consumers.
2. Food Allergen Testing - As the demand for allergen-free plant-based protein products grows, the food allergen testing industry can expand its offerings to meet the needs of manufacturers and consumers seeking reliable allergen testing and labeling.
3. Whole Foods Retail - The trend towards minimally processed, clean-label plant-based protein products presents opportunities for whole foods retailers to expand their offerings and cater to health-conscious consumers seeking nutritious and convenient options.