NexVeg is introducing plant-pure proteins that are free from allergens and adulterants, as well as minimally processed. As NexVeg's CEO Jonathan Netzky puts it, "There's so much confusion in plant-based dining today. Consumers have asked for healthier, more natural whole foods, yet we're now being marketed the most heavily processed plant-based foods that have ever existed." To remedy this, NexVeg is on a mission to prove that plant-based protein can be just as convenient as ever, as well as great-tasting and minimally processed.
In the NexVeg plant-pure product line, consumers will find tepary bean, black turtle bean, plus a hemp and seed plant-based protein meal replacement. Some product lines will even be offered as SOS-free options that are made without added sugar, oil or sodium, allowing consumers to add their own seasoning to taste.
Minimally Processed Plant Proteins
NexVeg's Plant-Pure Proteins are Free from Allergens & Fillers
Trend Themes
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Minimally Processed Plant-based Protein — The trend towards minimally processed plant-based protein products presents opportunities for companies to appeal to health-conscious consumers seeking clean-label, whole-foods options.
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Allergen-free Plant-based Protein — The demand for allergen-free plant-based protein products presents opportunities for companies to cater to consumers with food allergies and intolerances, who are often underserved in the protein supplement market.
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Sos-free Plant-based Protein — The emergence of SOS-free plant-based protein products, made without added sugar, oil, or sodium, presents opportunities for companies to appeal to consumers seeking customizable, whole-foods options.
Industry Implications
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Plant-based Protein Supplements — The plant-based protein supplement industry can differentiate its products by incorporating minimally processed, allergen-free, and SOS-free options to cater to health-conscious and allergy-prone consumers.
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Food Allergen Testing — As the demand for allergen-free plant-based protein products grows, the food allergen testing industry can expand its offerings to meet the needs of manufacturers and consumers seeking reliable allergen testing and labeling.
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Whole Foods Retail — The trend towards minimally processed, clean-label plant-based protein products presents opportunities for whole foods retailers to expand their offerings and cater to health-conscious consumers seeking nutritious and convenient options.